Author: BBP

Once the deal is sealed and the closing is complete, many business owners might think their job is done. However, ensuring that the transition to the new owner goes smoothly is crucial not only for the business’ continued success, but also for protecting your own ongoing interests. 

First and foremost, even after the sale, most sellers have some sort of vested interest in the new entity’s success. This can come in many forms. For instance, if you are due additional payments associated with the sale, it’s essential to ensure that the release of funds happens as expected. The buyer may also have issued you a note, representing a portion of the sale price that will be paid out over time. It’s in your best interest to ensure these financial arrangements are properly managed during the transition.

Another common scenario that impacts sellers after the closing occurs when they are also the landlord of the property that the buyer is now leasing. The lease agreement must be clear and mutually beneficial, as it will influence the buyer’s ongoing ability to operate successfully. 

Taking the time to make sure your buyer is set up for success can help prevent any misunderstandings later on. It goes without saying that if there are troubles down the line, that can translate into headaches for sellers. 

Additionally, if you recently sold a business, you may still have your name on the company letterhead or remain involved in the company in some other way. In this type of situation, your personal reputation could still be linked to the business, meaning that you have an obligation to ensure the buyer is capable of maintaining the same level of quality and integrity that you worked hard to build. This is not just about protecting your brand, but it is also about ensuring that the company’s legacy continues smoothly.

Lastly, your former employees are often dependent on the success of the sale. Many sellers have built close relationships with their staff over the years and care about their welfare. The decision to sell can have a significant impact on job security for these individuals so it’s vital to ensure the new buyer is the right fit for maintaining a stable work environment. It’s in everyone’s best interest to support a positive transition to ensure job security for former employees. 

While the closing of a business sale is a major milestone, it’s far from the end of the process. By taking the time to manage the post-closing transition thoughtfully, you can help ensure the business continues to thrive, protect your financial interests, and leave a positive legacy.

Copyright: Business Brokerage Press, Inc.

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In today’s business world, effective communication is paramount, and the telephone remains one of the most essential tools for engaging with clients, prospects, and partners. Automated answering services, voicemail systems, or hold music can significantly impact your company’s image and customer satisfaction. Therefore, it’s important to ensure that the telephone is a productive sales tool rather than a hindrance. 

The first interaction a caller has with your company is often through a phone call. This brief exchange, often lasting less than a minute, plays a pivotal role in shaping the caller’s perception of your business. That’s one reason why it’s crucial to use that first impression as an opportunity to create a positive and lasting impact. Below are some strategies to help you refine the way your business greets its callers.

Evaluate Your Office’s Phone Etiquette

To understand the true experience of a customer or client calling your office, consider making a test call. Just don’t reveal your identity. Have someone whose voice your staff does not recognize place the call while you listen in. This method allows you to assess the quality of your telephone service in an objective manner. During the call, listen for the following:

• A friendly and professional greeting, such as, “Good morning, [Company Name],” followed by the name of the employee and an offer to assist.
• A calm and helpful response to inquiries, or the offer to direct the caller to someone who can provide more information.
• Reasonable hold times, with an apology if the wait exceeds typical expectations.

This process is well worth your time, as it will give insights into how your staff handles calls and whether improvements are needed.

Assess Your Answering Service

If your business relies on an answering service, it’s vital to evaluate its quality. Conduct a similar test to the one mentioned above, but focus on how well the answering service represents your company. When evaluating this service, ensure that:

• The operator answers with your company’s name, rather than using a generic, impersonal greeting like, “May I help you?”
• The operator is well-versed in your business’s key details, such as hours of operation, employee names, and company policies.
• The message conveyed by the operator aligns with the information your business wants to relay to customers.

If the answering service fails to meet these standards, take the time to educate the provider on your expectations. There are many answering services out there. If yours is not meeting your standards, it might be time to make a switch.

Review Your Voicemail System

Your voicemail greeting is another key touchpoint for customers and clients. How it sounds can significantly impact their perception of your professionalism. Periodically listen to your voicemail message and ask yourself the following questions:

• Is the voice recording representative of your brand? Choose a voice that is clear, engaging, and professional, so that it strikes the right tone for your business.
• If your voicemail or call system includes background music or on-hold music, ensure that it is calming and unobtrusive. Many businesses make the mistake of choosing music that is grating and leads to someone hanging up before speaking to a member of your team. 

A well-crafted voicemail message ensures that callers feel valued, even if they are unable to speak directly with someone.

Humanize Your Technology

There is no doubt that automated voicemail systems, speakerphones, and conference call capabilities are indispensable tools. However, it’s essential to remember that while these systems offer convenience, they can lack the personal touch that a human voice provides. The truth of the matter is that most people still prefer speaking with a real person. 

Even if the employee who answers the phone is not the highest-paid member of your team, the human voice remains an essential element of your company’s identity. An empathetic, attentive response can leave a positive impression, contributing to a stronger relationship with your clients.

Today’s businesses must embrace the benefits of technology while remembering the importance of personal interaction. By regularly reviewing and improving your phone etiquette, you ensure that your business presents itself in the best possible way from the moment the phone rings.

Copyright: Business Brokerage Press, Inc.

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One of the most critical questions for prospective buyers, investors, and lenders is understanding a business’s true income. However, it should come as no surprise that the party most invested in uncovering this information is the Internal Revenue Service (IRS).

Why is determining a business’s real income so difficult? While financial records should provide a clear picture, business owners often engage in practices ranging from minor adjustments to outright fraud in order to minimize reported income and reduce their tax liabilities. In fact, the IRS estimates that two out of three business owners under-report their income. 

Even if a business owner somehow evades detection, this dishonest reporting can create significant challenges when it’s time to sell. Business owners, even those not yet considering a sale, should start preparing by presenting their company as a profitable, legitimate enterprise. A buyer will scrutinize not just the numbers, but also the history behind them. That means that any discrepancies between the books and the tax returns will be a red flag. A fresh narrative about the business’ potential is unlikely to convince a buyer, who will be more interested in tangible evidence of consistent and legitimate profitability.

Here are some steps for business owners to position their business favorably when the time to sell comes:

Think Long-Term

Instead of focusing on short-term tax savings, business owners should prioritize showing long-term profitability. Buyers are looking for businesses that demonstrate consistent, strong performance over a period of time. By ensuring your records reflect maximum profits for each quarter, you can create a more attractive picture for potential buyers. The more stable and profitable your business appears, the easier it will be to justify a higher asking price.

Review and Adjust Past Records

It’s important to take a step back and carefully review past financial statements. If your business has experienced growth, but that growth isn’t reflected in your tax returns or financial reports, now is the time to adjust those numbers. Go through the past few months of records and adjust them to present a clearer, more accurate picture of the business’ financial health. This work will not only improve your credibility with buyers but also set a more favorable stage for future negotiations.

Reconstruct Historical Financials

If necessary, look back even further to reconstruct your financial records in a way that reflects the true profitability of your business over a more extended period. This process involves carefully revisiting past transactions, correcting any under-reported income, and ensuring that your financial history aligns with the real growth of the business. Although it may require additional effort, having accurate financial records that reflect the business’ legitimate success will go a long way toward building trust with potential buyers and lenders.

List Tax-Deductible Expenses and Benefits

As part of your effort to present a more truthful financial picture, it’s crucial to itemize all tax-deductible expenses, such as salaries, fringe benefits, and other perks that are allowed by the IRS. These items provide ongoing value to the business and should be clearly listed in your records. Doing so can help increase the perceived value of your business. Buyers will appreciate knowing the business is efficiently managing its finances while taking full advantage of available deductions. 

By addressing these areas, you can not only improve the appeal of your business to potential buyers but also enhance your chances with lenders and investors. Most importantly, truthful financial reporting will keep the IRS focused on someone else’s business. 

Copyright: Business Brokerage Press, Inc.

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