The Six Most Common Types of Buyers: Pros & Cons
Business owners considering selling should realize that they have many different types of prospective buyers. Today’s prospective business buyers are more sophisticated and diverse than ever before. Let’s take a closer look at the different types of prospective buyers and what you should know about each of them.
1. Family Members
Family members often buy businesses from other family members. There are many reasons this happens. For example, a family member is already very familiar with the business. If a family member is treating the responsibility seriously and has prepared years in advance for the responsibility of owning the business, then selling to a family member can work.
However, there are many potential problems when it comes to selling a business to a family member. One problem is that the family member simply lacks the cash to buy the business. This can cause disruptions. If the family member is unprepared to run the business, then the business can suffer a range of disruptions leading to a loss of business. Any family member that buys a business must be ready for the responsibility. An outside buyer usually solves all of the problems that come along with a family member buying a business.
2. The Individual Buyer
Most owners of small to mid-size businesses like the idea of selling to an individual buyer. Often these buyers are older between the ages of 40 and 60, and bring with them a good deal of real world business experience acquired in the corporate world. For these buyers, owning a business is a dream come true. Many individual buyers have the funds necessary to buy.
An individual buyer who is looking to replace a job that has been lost or downsized is often an excellent candidate. On the downside, individual buyers quite often have not owned a business before and may be intimidated by what is involved. At the end of the day, the individual buyer is often easier to deal with than other types of buyers.
3. Business Competitor
It is quite common for business owners to look to their competitors when it comes time to sell. No doubt, the approach of selling to a competitor makes sense, as a competitor already understands the business and will likely see the value.
Additionally, a buyer may see buying a similar business as an easy way to expand and increase cash flow. That stated, it is extremely important to work with a business broker in this situation. By going through a business broker, it is possible to have a secure confidentiality agreement in place so that the prospective buyer doesn’t learn the name of the business or other details before signing the agreement.
4. The Foreign Buyer
Foreign buyers often have the funds they need and look at buying an existing business as a way of addressing such issues as language barrier, licensing difficulties and other problems. Business brokers can be very helpful when working with foreign buyers, as they have experience with the obstacles a foreign buyer may face.
5. Synergistic Buyers
A synergistic buyer is one that feels that a particular business would complement his or her existing business. The idea is that they can combine the two businesses and in the process, lower their cost and acquire new customers. These are just a few of the advantages for a synergistic buyer, and that is why they are often willing to pay more than other buyers.
6. Financial Buyers
Financial buyers can come with a long list of demands, criteria and complications, but that doesn’t mean that they should be discounted. With the assistance of a business broker, financial buyers can still be good prospective candidates.
It is, however, important to remember that these buyers want maximum leverage and are often a good option for the seller who wants to continue to manage a company after it is sold. It is common for financial buyers to offer a lower purchase price than other types of buyers. After all, buying the business is strictly for financial purposes and it isn’t attached to fulfilling a dream or a family tradition. Financial buyers are looking for a business that is generating sufficient profits so as to support the business and provide a good return to the owner.
Working with a business broker can help you find the right kind of buyer for you. Every business is different and every prospective buyer is different. A business broker can help you navigate the possibilities so you find the right buyer for your business.
Copyright: Business Brokerage Press, Inc.
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5 Things You Need to Know About Confidentiality Agreements
Confidentiality is a major concern in virtually every business. Quite often business owners become a little nervous when it comes time to sell their business; after all, business owners usually want to keep the fact that they are selling confidential. Yet, at the same time, business owners want to receive top-dollar for their businesses and sell that business as quickly as possible. In order to sell a business quickly and receive top-dollar, it is usually necessary to present the business to a range of prospects. The simple fact is that you can’t sell a business without letting prospective buyers know that it is for sale.
All of this adds up to one simple conclusion: you will need a confidentiality agreement when selling a business. Let’s look at a few of the key points your confidentiality agreement should cover.
- Type of Negotiations
First, your confidentiality agreement should cover whether or not the negotiations are open or secret and exactly what kind of information can be disclosed.
2. Duration of Agreement
Your confidentiality agreement must specify exactly how long the agreement will be in effect. In most circumstances, it is prudent for the seller to seek a permanently binding confidentiality agreement.
3. Special Considerations
There are other considerations as well, for example, does your business hold any patents? A buyer could learn about your inventions during a buying process so you’ll want to make sure that your confidentiality agreement protects your patent and copyright interests as well.
4. State Laws
Additionally, your confidentiality agreement must factor in different state laws if the other party is based in a state different than your own.
5. Recourse in the Case of Breach
Finally, your confidentiality agreement should outline what recourse you will have if the agreement is breached. Having a confidentiality agreement does not offer magical protection against a violation. However, a confidentiality agreement does ensure that prospective buyers understand the seriousness of the situation and that there are indeed severe consequences if the agreement is not followed.
It is important for all parties involved to realize that a confidentiality agreement is a legally binding agreement that is enforceable in a court a law. Thanks to a confidentiality agreement, a seller can share confidential information with a prospective buyer or business broker so that a business can be properly evaluated.
With so much on the line, it is vital that you have your confidentiality agreement drawn up by a legal professional. A good confidentiality agreement is an investment in your business. It is possible for a business owner to sell his or her business and do so with some degree of confidence that information shared with prospective buyers will not be disclosed.
Copyright: Business Brokerage Press, Inc.
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Financing the Business Sale: 6 Questions to Know
How the purchase of a business will be structured is something that must be dealt with early on in the selling process. The simple fact is that the financing of the sale of a business is too important to treat as an afterthought. The final structure of any sale will be the result of the negotiations between buyer and seller.
In order for the sale to be completed in a satisfactory manner, it is vital that the seller answers six key questions:
- What is your lowest “rock bottom” price? It is important for sellers to know what is the lowest price they are willing to accept before they begin negotiations. Far too often, sellers have not determined what price is their “lowest price” and this can literally cause negotiations to fall apart.
- What are the tax consequences of the sale? Just as sellers often don’t know what their lowest price is, it is also true that sellers often don’t think about the tax consequences of the sale.
- Interest rates are no small matter. It is important to determine what is an acceptable interest rate in the event of a seller-financed sale.
- Have unsecured creditors been paid off? Does the seller plan on paying for a portion of the closing costs?
- Will the buyer have to assume any long-term or secured debt?
- Will the business be able to service the debt and still give a return that is acceptable to a buyer?
Studies have indicated that there is a direct relationship between more favorable terms and a higher price. In particular, one study revealed that offering favorable terms could increase the total selling price by as much as 30 percent!
Business brokers are experts in what it takes to successfully buy and sell businesses, and this is exactly the kind of insight and information that they have at their disposal. Experienced brokers are able to use their knowledge of everything from current market conditions and financing strategies to the knowledge of previous sales and a given geographic region to help facilitate successful deals.
Usually, selling a business is one of the most important things that a business owner does in his or her professional lifetime. Business brokers understand this fact, and they understand the importance of making certain that the deal is structured correctly. The facts are that the way in which a sale is structured could mean the difference between success and failure.
Structuring a deal in such a way where it is the best possible deal for both the buyer and seller, helps to ensure that a deal is successfully concluded. Working with a business broker is one of the best way to ensure that a business will be sold.
Copyright: Business Brokerage Press, Inc.
Langstrup Photography:BigStock.com
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Defining Goodwill
You may hear the word “goodwill” thrown around a lot, but what does it really mean? When it comes to selling a business, the term refers to all the effort that the seller put into a business over the year. Goodwill can be thought of as the difference between the various tangible assets that a business has and the overall purchase price.
The M&A Dictionary defines goodwill in the following way, “An intangible fixed asset that is carried as an asset on the balance sheet, such as a recognizable company or product name or strong reputation. When one company pays more than the net book value for another, the former is typically paying for goodwill. Goodwill is often viewed as an approximation of the value of a company’s brand names, reputation, or long-term relationships that cannot otherwise be represented financially.”
Goodwill vs. Going-Concern
Now, it is important not to confuse goodwill value with “going-concern value,” as the two are definitely not the same. Going-concern value is typically defined by experts, as the fact that the business will continue to operate in a manner that is consistent with its intended purpose as opposed to failing or being liquidated. For most business owners, goodwill is seen as good service, products and reputation, all of which, of course, matters greatly.
Below is a list of some of the items that can be listed under the term “goodwill.” As you will notice, the list is surprisingly diverse.
42 Examples of Goodwill Items
- Phantom Assets
- Local Economy
- Industry Ratios
- Custom-Built Factory
- Management
- Loyal Customer Base
- Supplier List
- Reputation
- Delivery Systems
- Location
- Experienced Design Staff
- Growing Industry
- Recession Resistant Industry
- Low Employee Turnover
- Skilled Employees
- Trade Secrets
- Licenses
- Mailing List
- Royalty Agreements
- Tooling
- Technologically Advanced Equipment
- Advertising Campaigns
- Advertising Materials
- Backlog
- Computer Databases
- Computer Designs
- Contracts
- Copyrights
- Credit Files
- Distributorships
- Engineering Drawings
- Favorable Financing
- Franchises
- Government Programs
- Know-How
- Training Procedures
- Proprietary Designs
- Systems and Procedures
- Trademarks
- Employee Manual
- Location
- Name Recognition
As you can tell, goodwill, as it pertains to a business, is not an easily defined term. It is also very important to keep in mind that what goodwill is and how it is represented on a company’s financial statements are two different things.
Here is an example: a company sells for $2 million dollars but has only $1 million in tangible assets. The balance of $1 million dollars was considered goodwill and goodwill can be amortized by the acquirer over a 15-year period. All of this was especially impactful on public companies as an acquisition could negatively impact earnings which, in turn, negatively impacted stock price, so public companies were often reluctant to acquire firms in which goodwill was a large part of the purchase price. On the flip side of the coin, purchasers of non-public firms received a tax break due to amortization.
The Federal Accounting Standards Board (FASB) created new rules and standards pertaining to goodwill and those rules and standards were implemented on July 1, 2001. Upon the implementation of these rules and standards, goodwill may not have to be written off, unless the goodwill is carried at a value that is in excess of its real value. Now, the standards require companies to have intangible assets, which include goodwill, valued by an outside expert on an annual basis. These new rules work to define the difference between goodwill and other intangible assets as well as how they are to be treated in terms of accounting and tax reporting.
Before you buy a business or put a business up for sale, it is a good idea to talk to the professionals. The bottom line is that goodwill can still represent all the hard work a seller put into a business; however, that hard work must be accounted for differently than in years past and with more detail.
Copyright: Business Brokerage Press, Inc.
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Should You Offer Seller Financing When Selling Your Business?
By Troy Frank, Owner — Indiana Equity Brokers
Estimated read time: 8 min
The short answer: Offering seller financing when selling a business typically results in a higher sale price — research shows seller-financed deals close at 20–30% more than all-cash transactions. The seller carries a promissory note for a portion of the purchase price, typically at 6–10% interest over 3–7 years. The risk is real: if the buyer defaults, the seller may not recover the full amount owed. But for most Indiana sellers, the combination of a higher price, tax deferral benefits, and a larger buyer pool makes seller financing worth serious consideration.
A seller walks away from the closing table with a check. That’s how most business owners picture the sale of their company. All cash, clean break, done.
The reality is that all-cash deals are less common than sellers expect — and sellers who insist on them often leave significant money on the table. Seller financing isn’t a consolation prize. When structured correctly, it’s a tool that gets deals done at better prices with more qualified buyers.
This article covers how seller financing actually works, what terms are typical in Indiana Main Street transactions, what sellers need to protect themselves, and when seller financing makes sense — and when it doesn’t.
What Seller Financing Is (and Isn’t)
Seller financing means the seller agrees to accept part of the purchase price over time rather than all at closing. The buyer signs a promissory note — a legal agreement to repay the seller in installments, with interest, over a defined period.
The seller is not a bank. They’re not underwriting risk the way a commercial lender does. But they are extending credit, and that comes with real obligations on both sides.
What seller financing is not: a sign that the seller is desperate or that something is wrong with the business. Sellers who make that assumption often kill deals that would have closed well.
In fact, buyers sometimes view a seller’s refusal to offer any financing as a yellow flag — the reasoning being that a seller truly confident in the business’s cash flow should have no problem carrying a note. That logic isn’t always fair to sellers, but it’s a real dynamic we see at the table.
The Numbers: Why Seller-Financed Deals Close Higher
The data on this is consistent. Businesses sold with seller financing command 20–30% more than comparable businesses sold for all cash.
There are two reasons for this. First, seller financing expands the buyer pool. More buyers can participate when they don’t need 100% of the purchase price at closing. More buyers means more competition, and more competition drives price up.
Second, a seller who carries a note is signaling confidence. Buyers read seller financing as the seller’s vote in favor of the business’s future performance. That confidence has value — and buyers are willing to pay for it.
The old stat you may have seen — sellers receive approximately 86% of asking price with terms vs. about 70% for all-cash — reflects the same principle. When sellers offer flexibility, they get paid better.
Typical Seller Financing Terms in Indiana
There’s no universal standard, but here’s what we typically see on Main Street transactions in Indiana:
Down payment: Most sellers want a minimum of 50% down at closing, with the remainder financed by a seller note. Some sellers go lower — 30–40% down — when the business is strong and the buyer is well-qualified. Going below 30% down is uncommon and generally only works when paired with SBA financing.
Interest rate: Seller notes typically carry rates of 6–10%. The rate reflects the risk level — a well-qualified buyer with strong industry experience and a clean credit profile might negotiate toward the lower end. A buyer who’s newer to the industry or carrying more financing might see a higher rate. In the current rate environment, 7–8% is common.
Term: Most seller notes run 3–7 years. Shorter terms mean faster repayment and less ongoing exposure for the seller. Longer terms mean lower monthly payments for the buyer, which can help cash flow in the early years when the business is transitioning. Five years is a common middle ground on Main Street deals.
Balloon payment: Some seller notes amortize fully over the term. Others are structured with a balloon — a lump sum due at the end of the term. Balloons can be useful when the buyer expects to refinance through a bank after a few years of operating history.
Seller Financing Alongside an SBA Loan
Many Indiana acquisitions involve a combination of SBA financing and a seller note. This is one of the most common deal structures we work with.
When SBA financing is involved, the seller note must be placed on full standby during the SBA loan period. That means the seller cannot receive repayment on their note until the SBA conditions are met — typically until the SBA loan is paid in full or a certain period passes.
This is a deal point that surprises some sellers. You carry a note, but you may not see payments on it for years. The trade-off is that SBA financing allows the buyer to put down as little as 10% of the total purchase price — which dramatically expands your buyer pool and, as discussed, tends to drive the final price up.
For sellers considering a combined SBA-plus-seller-note structure, our detailed post on how SBA loans work for business acquisitions in Indiana walks through the mechanics of how these deals are assembled.
How Sellers Protect Themselves
The most common seller fear about financing: the buyer stops paying. It happens. Here’s how to protect yourself.
Secure a UCC Filing
A Uniform Commercial Code (UCC) filing is a legal notice that the seller has a security interest in the business assets. If the buyer defaults, the seller has a documented claim against the assets — equipment, inventory, accounts receivable — that can be enforced. A UCC filing is standard on seller-financed transactions and should be non-negotiable.
Require a Personal Guarantee
The promissory note should be personally guaranteed by the buyer, not just by the business entity. This means if the buyer defaults, you can pursue their personal assets — not just the business’s. This is a meaningful protection, especially if the buyer has personal real estate or retirement savings.
Vet the Buyer Before You Agree
Seller financing isn’t for every buyer. Before agreeing to carry a note, look at the buyer’s relevant experience, credit history, and available capital. A buyer who has operated a similar business, brings strong industry knowledge, and has financial reserves beyond the down payment is a materially lower risk than one who doesn’t.
This is where working with an experienced broker matters. At Indiana Equity Brokers, we qualify buyers before they see confidential financial information. By the time a seller is reviewing an offer, the buyer has already been vetted. That reduces the pool of buyers who reach the offer stage — but it dramatically increases the quality of the ones who do.
Structure a Right of Recourse
Your promissory note should include clear default provisions: what constitutes a default, how much notice the buyer gets, and what the seller’s remedies are. Ideally, a default allows you to accelerate the note (call the full balance due) and, if unpaid, reacquire the business assets. Have your transaction attorney draft the note — not a form you found online.
The Tax Angle: Installment Sale Treatment
One underappreciated benefit of seller financing is the installment sale tax treatment available under IRS rules. When you sell a business and receive payments over multiple years, you can report the capital gain proportionally — as you receive each payment — rather than recognizing the entire gain in the year of sale.
This can meaningfully reduce the tax hit in the closing year, especially for sellers in higher income brackets or those who have other significant income in the year of sale. Spreading the gain over 3–5 years can keep you out of the highest marginal brackets for each of those years.
This isn’t a reason to carry a note you’d otherwise refuse. But it’s a real benefit worth discussing with your CPA before you decide whether to push for all cash or accept terms. In some cases, an installment sale actually puts more money in your pocket after taxes than an all-cash deal at the same gross price would have.
For further reading on the IRS installment sale rules, the IRS publication on installment sales (Publication 537) provides the authoritative guidance.
When Seller Financing Doesn’t Make Sense
Seller financing isn’t always the right call. A few situations where it may not make sense:
You need the cash at closing. If you’re funding a retirement purchase, paying off debt, or have another specific need for the full proceeds, structuring a note creates complications. Know what you actually need from the sale before the negotiation starts.
The buyer is underqualified. If a buyer has minimal industry experience, limited personal capital, and needs seller financing to get to the minimum down payment — that’s a risk profile that may not be worth carrying. A buyer who struggles to operate the business is more likely to default.
The business has declining cash flow. Seller financing is partly a bet on the business’s future performance. If you’re carrying a note on a business with shrinking revenue or increasing costs, that note is only as good as the business’s ability to service it. If the trajectory isn’t strong, price and terms need to reflect that risk.
Deal structure is one of the most important — and most underappreciated — variables in getting a business sold at the best possible price. Our post on how deal structure affects what sellers actually keep gets into the specifics beyond just seller financing.
Frequently Asked Questions
What is seller financing in a business sale? Seller financing means the seller accepts a promissory note for part of the purchase price instead of receiving all cash at closing. The buyer repays the seller directly over a set term — typically 3 to 7 years — at an agreed interest rate. Seller financing is common in small business transactions and is not a sign of a distressed deal. It’s a standard tool that expands the buyer pool and often results in a higher final sale price.
What interest rate should I charge on a seller note? Seller notes on business sales typically carry interest rates of 6–10%. The rate reflects the buyer’s risk profile — experience, creditworthiness, and available capital — rather than market benchmark rates alone. In the current environment, most Indiana Main Street seller notes are priced at 7–8%. Your attorney or broker can help you determine a rate appropriate to the specific buyer and deal.
What happens if a buyer defaults on seller financing? If a buyer defaults on a seller note, the seller can accelerate the note (demand full repayment immediately), pursue the buyer’s personal assets if a personal guarantee is in place, and potentially reacquire the business assets through a UCC filing. The exact remedies depend on how the note and security agreement are drafted. This is why working with a transaction attorney — not a template — is essential when structuring a seller note.
Do I have to put my seller note on standby if the buyer uses SBA financing? Yes. When an SBA 7(a) loan is part of the deal, the SBA requires any seller note used as part of the buyer’s equity injection to be placed on full standby — meaning the seller cannot receive payments on the note until the SBA loan conditions are satisfied. This is non-negotiable under current SBA guidelines. The standby period can last until the SBA loan is paid in full or a defined period passes, depending on how the loan is structured.
Are there tax benefits to offering seller financing? Yes. Under IRS installment sale rules, sellers who receive payments over multiple years can report their capital gain proportionally as they receive each payment, rather than recognizing the full gain in the year of sale. This can reduce the tax liability in the closing year and may keep sellers in lower marginal brackets over several years. The benefit varies based on the seller’s overall income situation — consult a CPA before deciding on deal structure.
Is Seller Financing Right for Your Deal?
For most Indiana sellers, the answer is yes — at least partially. A seller note of 10–30% of the purchase price is standard on Main Street transactions, and refusing to offer any terms often costs more in final price than the note would have paid in interest.
The key is structuring it correctly: the right term, the right rate, a personal guarantee, a UCC filing, and a clearly written promissory note drafted by an attorney who works on M&A transactions.
If you’re considering selling your Indiana business and want to understand how deal structure — including seller financing — affects your actual net proceeds, a confidential conversation with Troy Frank costs nothing and usually takes about 20 minutes. Indiana Equity Brokers has closed more than 879 Indiana transactions and can walk you through how comparable deals in your industry have been structured.
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