The Power of Recurring Revenue
Buyers and sellers alike love recurring revenue. But what is it exactly that makes it so attractive? Recurring revenue is generally viewed as a very good factor as it indicates positive cash flow, the potential for growth, business success and business stability. Let’s take a closer look at how it can benefit you.
Show You’re in Demand
Businesses, including IT companies, are valued higher if they can show recurring revenue, such as monthly subscriptions, SaaS subscriptions, or a transaction that consistently occurs. If your business is centered on a subscription based platform and you have high subscription levels, then you can expect keen interest from prospective buyers.
If you want to show a prospective buyer that your business is a good bet, then recurring revenue is a great place to start. Recurring revenue indicates that you have ongoing consumers and that means ongoing revenue. But recurring revenue indicates something else as well, namely, it indicates that your business is providing a consistent service that is consistently in demand.
Take the Pressure Off Buyers
Buyers like predictability. Recurring revenue means that a buyer knows that he or she can buy a business and count on income from day one.
Sellers can often forget that most buyers get nervous when they are making any kind of business buying decision. The power of recurring revenue is, in part, psychological as it allows buyers to realize that there will be revenue no matter what. Even if they do little to develop the business, cash will flow in. In other words, the psychological value of recurring revenue is that it takes much of the pressure off.
Examining Your Annual Recurring Revenue
If your business has a strong annual recurring revenue or “ARR”, then you should place a good deal of focus on this fact. Many feel that a company’s ARR number is a powerful indicator of a company’s overall health.
Ultimately, recurring revenue indicates a great deal about your company. High recurring revenue doesn’t just mean that you have a reliable source of income every period. It indicates that your business is providing a service that is needed and valued. Strong recurring revenues also indicate that your business is doing many things correctly and that your goods and/or services are of such a caliber that you are generating repeat business.
Visibility and Transparency
Savvy buyers also value visibility and transparency. Thanks to this kind of consistent income, it is easier for buyers to plan for and manage future expenses and increase a business’s overall stability.
Part of properly showcasing your business is to emphasize your business’s recurring revenues if they do indeed occur. A seasoned business broker can be an invaluable ally in helping you reveal your business in the best light possible.
Copyright: Business Brokerage Press, Inc.
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What is EBITDA and Why is it Relevant to You?
If you’ve heard the term EBITDA thrown around and not truly understood what it means, now is the time to take a closer look, as it can be used to determine the value of your business. That stated, there are some issues that one has to keep in mind while using this revenue calculation. Here is a closer look at the EBITDA and how best to proceed in using it.
EBITDA is an acronym for earnings before interest, taxes, depreciation and amortization. It can be used to compare the financial strength of two different companies. That stated, many people don’t feel that EBITDA should be given the importance that is frequently attributed to it.
Divided Opinion on EBITDA
If there is disagreement on EBITDA being able to determine the value of a business, then why is it used so often? This calculation’s somewhat ubiquitous nature is due, in part, to the fact that EBITDA takes a very complicated subject, determining and comparing the value of businesses, and distills it down to an easy to understand and implement formula. This formula is intended to generate a single number.
EBITDA Ignores Many Key Factors
One of the key concerns when using or considering a EBITDA number is that it is often used as something of a substitute for cash flow, which, of course, can make it dangerous. It is vital to remember that earnings and cash earnings are not necessarily one in the same.
Adding to the potential confusion is the fact that EBITDA does not factor in interest, taxes, depreciation or amortization. In short, a lot of vital information is ignored.
Achieving Optimal Results
In the end, you simply don’t want to place too much importance or emphasis on EBITDA when determining the strength of a business. The calculation overlooks too many factors that could influence future growth and prosperity of a business.
Business brokers have been trained to handle valuations to determine the approximate value of a business. Since valuations take many more factors into consideration, they also tend to be far more accurate.
Copyright: Business Brokerage Press, Inc.
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Five Reasons Business Brokers Improve Closing Rates
It has long been a well-known fact that business brokers can help improve closing rates. In this article, we will take a closer look at the five top reasons why having a business broker on your side can make all the difference in the world.
#1 – They Reach the Most Buyers
What seller isn’t looking to reach more buyers? When more candidates are reviewing your business, the odds of selling for your desired price only go up. The simple fact is that business brokers reach the most buyers. In fact, they usually have a long list of prospective buyers waiting.
#2 – Business Brokers Know How to Navigate Negotiation Hurdles
As the old saying states, “there is no replacement for experience,” and this definitely holds true for business brokers. Business brokers know what it takes to circumvent negotiation hurdles. Their years of hands on experience means they can spot problems long before they occur, and this dramatically helps them to successfully boost closing rates.
#3 – They Know How to Present Your Business
Once again, experience matters. Business brokers specialize in buying and selling, and this means that they understand how to best present those businesses. Showcasing your business in the best light possible and working to eliminate weaknesses in presentation is a vital part of the sales process. Business brokers put their experience to work helping sellers achieve the best presentation possible.
#4 – They Stay Focused
Business brokers sell businesses for a living. You, however, by contrast have to worry about the day to day state of your business until all the paperwork is signed.
Additionally, since you are unfamiliar with the process of selling a business, you very well may become bogged down in the process; this is more dangerous than it may seem. Sellers who spend too much time getting involved in the “ins and outs” of the deal may accidentally start to neglect their own business operations. The last thing you want in the time period leading up to a sale is for your business to suddenly flounder.
#5 – Business Brokers Are Highly Invested in Your Success
Business brokers only get paid if your business sells. That means they too have a vested interest in your success. You can expect them to do everything possible to ensure that the sale of your business goes through.
Added together, these five factors help to explain why business brokers have historically enjoyed high closing rates. If you want to improve your chances of selling a business, don’t try to do it alone.
Copyright: Business Brokerage Press, Inc.
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How to Keep Employees Engaged During an Ownership Transition
Ensuring that your employees stay on course during your ownership transition should be one of your key areas of focus. There are many key steps that you should take during this delicate time. Let’s explore the best tips for keeping your employees engaged throughout the entire ownership transition process.
Step 1 – Establish and Implement a Training Program Early On
If you are selling your business, then be certain that you train replacements early on in the process. Failure to do so can result in significant disruptions. Additionally, if you are buying a business it is of paramount importance that you are 100% confident that there are competent people staying on board after the sale.
Step 2 – Address Employee Concerns
No matter what your employees say or how they act, you must assume that they are worried about the future. After all, if you were them wouldn’t you be concerned at the prospect of a sale? The best way to address these concerns is to meet with employees in small groups and discuss their concerns.
Step 3 – Don’t Make Drastic Changes
Above all else, you want a smooth and fluid transition period. A key way to ensure that this time is as trouble-free as possible is to refrain from making any drastic changes before or after the transition. Remember the sale of the business is, in and of itself, shocking enough.
You don’t want to add yet more disruption into the process by making changes that could be confusing or unsettling. In other words, keep the waters as calm as possible. Drastic changes could lead to employees quitting or worst of all, going to work for a competitor.
Step 4 – Focus on the Benefits
If possible focus on the benefits to your employees. It is your job as the new business owner to outline how the sale will benefit everyone. Don’t let your employees’ imaginations run wild with speculation. Unfortunately, this is exactly what happens when employees and management feel as though they are not receiving any information about the sale. So don’t be mysterious or cryptic. Instead provide your employees with information, and keep the focus on how the changes will benefit them both personally and professionally.
Implementing these four steps will go a very long way towards helping to ensure a smooth transition period. Transition periods can be handled adeptly; it just takes preparation and patience.
Copyright: Business Brokerage Press, Inc.
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Should You Sell Your Business to a Competitor?
By Troy Frank, Owner — Indiana Equity Brokers
Estimated read time: 8 min
The short answer: Yes, selling a business to a competitor is possible and common — and competitors frequently pay 20–30% more than financial buyers because they’re acquiring strategic value, not just cash flow. The risk is real: a competitor who gains access to your customer lists, pricing, and trade secrets under the guise of due diligence can walk away with that information even if the deal falls through. The way to protect yourself is a properly structured process: a signed NDA before any disclosure, staged access to sensitive information, and a business broker handling all communications as a buffer between you and the buyer.
A seller recently came to us with a direct call from their biggest competitor. The competitor wanted to buy. The price they were floating sounded strong. The seller was tempted to meet and talk through the details.
We told them to slow down.
Not because a competitor can’t be the right buyer — they often are. But because the moment you start disclosing information to a competitor outside of a structured process, you’ve given away leverage you can’t get back.
Selling a business to a competitor requires a different approach than selling to a financial buyer or a first-time owner. This article covers what that approach looks like, why competitors sometimes pay more, and how to protect yourself if the deal falls apart.
Why Competitors Often Pay More
A financial buyer — a private equity firm, a search fund, a first-time owner using an SBA loan — buys a business because the cash flow justifies the price. Their analysis is straightforward: what does this business earn, and what multiple is that worth?
A competitor calculates differently.
They’re not just buying earnings. They’re buying your customer relationships. Your market share. Your key employees. Your geographic presence. In some cases, they’re buying the elimination of a rival. Each of those elements has strategic value that goes beyond what the income statement shows.
That’s why strategic buyers — which is what competitors are, in acquisition terms — routinely pay more than financial buyers for the same business. Research consistently shows competitor acquisitions can command a 20–30% premium over comparable transactions with financial buyers. For a business worth $800,000 to a financial buyer, a motivated competitor might offer $960,000 to $1,040,000 for the same asset.
This premium isn’t guaranteed. It depends on what your business specifically offers the acquiring competitor. But the possibility of a strategic premium is the main reason sellers should keep competitors in the buyer pool — while protecting themselves carefully throughout the process.
The Confidentiality Problem
Here’s what the original advice on this topic usually misses: the risk isn’t that a competitor will make a lowball offer. The risk is that they’ll use the sale process to gain access to information they’d never be able to get otherwise — and then walk away from the deal.
Think about what happens during due diligence:
- You share your customer list
- You disclose your pricing structure
- You reveal your supplier relationships and contract terms
- You show your margin breakdown by customer or product line
- Your key employees may be identified
A competitor who absorbs that information and then “decides not to proceed” has just conducted competitive intelligence at your expense. They may use your customer list to poach clients. They may undercut your pricing now that they know your cost structure. They may recruit your best employees.
This isn’t hypothetical. We’ve seen it happen. The sellers who avoid it are the ones who enter the process with a structured approach — not a handshake and a coffee meeting with their competitor.
The NDA Is Non-Negotiable — And It Has to Be the Right Kind
Before you share anything — revenue, customer count, address, employee headcount — the buyer signs a Non-Disclosure Agreement. Full stop.
But not all NDAs protect you equally. For a competitor specifically, the NDA should include:
Non-solicitation clauses. The agreement should prohibit the buyer from contacting your employees, customers, or suppliers for a defined period — typically 18–24 months — if the deal falls through.
Specific definitions of confidential information. Generic NDAs say “proprietary information.” A competitor-specific NDA names what’s covered: customer lists, pricing, supplier contracts, financial statements, operational processes.
Consequences for breach. The NDA should specify remedies — ideally including liquidated damages — not just “we can sue you.” A breach that requires litigation to enforce is only a partial deterrent.
Have your transaction attorney draft or review the NDA before a competitor sees a single document. This is not the step to handle with a standard template.
How the Process Should Work
When the buyer is a competitor, how you structure information disclosure matters as much as the NDA itself.
Use a Broker as a Buffer — Always
Never negotiate directly with a competitor buyer. Use a business broker to manage all communications.
This isn’t just about leverage (though a broker does help with that). It’s about information control. A broker controls what gets shared, when it gets shared, and in what format. They can qualify the buyer’s financial capacity before any sensitive documents are released. They can structure the process so the competitor learns what they need to make an offer without learning what they’d need to compete against you.
Direct conversations between seller and competitor buyer create information leakage in both directions. The seller says too much. The buyer probes for information under the guise of “just understanding the business.” A broker eliminates that dynamic entirely.
Stage the Disclosure
Structured disclosure means the buyer earns access to more sensitive information as they get closer to a committed offer.
A typical staged approach for a competitor sale:
- Stage 1 (before NDA): Nothing. General industry and market context only.
- Stage 2 (after NDA, before LOI): High-level financials, basic operational overview, physical location. No customer lists, no pricing, no employee details.
- Stage 3 (after signed LOI with deposit or breakup fee): Full financial statements, customer concentration data, key supplier relationships, detailed operational information.
- Stage 4 (under purchase agreement, near closing): Employee names and roles, customer contact information, proprietary processes and systems.
A competitor who won’t agree to a staged approach — who insists on seeing everything before they’ll make an offer — is a yellow flag. Legitimate buyers with real intent accept a structured process. Buyers using the process for intelligence gathering push to skip steps.
Consider a Break-Up Fee
When a competitor is the buyer, negotiating a break-up fee into the LOI is worth discussing with your attorney. A break-up fee is a payment the buyer makes to the seller if they walk away after signing the LOI without cause. The typical range is 1–3% of the deal value.
On a $700,000 deal, a 2% break-up fee is $14,000. That doesn’t fully compensate a seller for information disclosed during due diligence — but it does give a competitor buyer a concrete financial reason to complete the deal rather than use the process as a research exercise.
Non-Compete and Transition: What to Expect
When a competitor buys your business, the non-compete they ask for will almost certainly be longer and broader than what a financial buyer would require.
A financial buyer buying your landscape company needs you not to start a competing landscape company for two or three years within a reasonable radius.
A competitor buying your landscape company already has their own infrastructure, customers, and staff. What they need is assurance that you won’t rebuild your customer base from scratch nearby. They’ll push for a longer duration — typically three to five years — and a wider geographic scope than what you’d see in a typical Main Street transaction.
This isn’t unreasonable from the buyer’s perspective. They’re paying a premium partly because they’re eliminating a competitor. If you can recreate the business in 18 months, they overpaid.
What sellers should push back on:
- Scope that exceeds what you sold. If you sold an Indianapolis-area business, a statewide non-compete is broader than necessary.
- Ambiguous industry definition. “Any business similar to the one sold” can be read to prevent you from working in your entire field. Push for specific language about exactly what you can’t do.
- Unclear carve-outs. If you’re staying on as a consultant, your consulting activities need to be explicitly permitted.
Your transaction attorney negotiates these terms. Don’t accept the buyer’s first draft. Don’t accept your broker’s paraphrase of what the terms say. Read the document with your attorney before signing.
We’ve covered the broader legal mistakes sellers make in our post on legal mistakes that can derail an Indiana business sale — the non-compete issues that come up in competitor sales are exactly the kind of thing that post addresses.
When Selling to a Competitor Makes Sense — and When It Doesn’t
A competitor can be the best buyer for your business. They can also be the worst. The difference usually comes down to a few factors.
It Makes Sense When:
The strategic premium is real. If your business gives the competitor something they can’t build organically — your customer relationships, your geographic territory, your key employees — they’ll pay for it. That premium justifies the additional risk and complexity of a competitor sale.
The buyer is financially qualified. Unlike first-time buyers, most competitors have operating businesses and access to commercial financing. A financially stable competitor is less likely to need seller financing and more likely to close without financing contingencies.
Confidentiality is manageable. In some industries, the information exchanged during due diligence is less sensitive than others. A business with commodity pricing and publicly visible operations carries less disclosure risk than one with proprietary processes or exclusive supplier contracts.
It Doesn’t Make Sense When:
You’re the market leader and your information is your moat. If your customer relationships, pricing structure, or operational knowledge would materially help a competitor — even if the deal fell through — the risk may outweigh the premium.
The competitor is already struggling. A competitor who can’t finance the deal without seller financing, who pushes for extended earnout structures, or who has spotty financials of their own introduces risk that a financial buyer wouldn’t. The strategic premium isn’t worth a seller note on a distressed business.
The process isn’t structured. A competitor who won’t sign a proper NDA, won’t accept staged disclosure, or wants to bypass the broker is signaling that their interest in buying may be secondary to their interest in information.
We explore how confidentiality works throughout the full sale process on our maintaining confidentiality page — it’s worth reading before you engage with any competitor buyer.
Frequently Asked Questions
Is it common to sell a business to a competitor? Yes. Strategic acquisitions — where the buyer is a competitor, supplier, or adjacent business — represent a significant share of small and mid-market business sales. Competitors are often motivated buyers because the acquisition gives them something they’d otherwise have to build: customer relationships, market share, geographic coverage, or key employees. That strategic value is why competitor buyers frequently pay more than financial buyers for the same business.
Do competitors pay more when buying a business? Often, yes. Competitors buying businesses for strategic reasons — eliminating a rival, gaining customers, expanding territory — frequently pay a 20–30% premium over what a financial buyer would pay for the same cash flow. This “strategic premium” reflects the value the acquisition has beyond the income it generates. Not every competitor sale commands a premium, but the possibility is a genuine reason to keep competitors in the buyer pool.
What are the risks of selling a business to a competitor? The primary risk is information exposure. A competitor who enters due diligence and then declines to proceed has potentially gained access to your customer list, pricing structure, supplier terms, and employee details — information they can use even after walking away from the deal. Mitigation requires a properly drafted NDA with non-solicitation clauses, staged disclosure (sensitive information only after a signed LOI), and a business broker managing all communications.
Should I negotiate directly with a competitor who wants to buy my business? No. When a competitor is the buyer, a business broker acting as intermediary is more important than in a typical sale — not less. The broker controls information disclosure, qualifies the buyer’s financial capacity before sensitive documents are shared, and prevents the kind of direct conversations that create information leakage. Sellers who negotiate directly with competitor buyers typically disclose too much, too early, with insufficient protection.
How long is a non-compete when selling to a competitor? Non-competes in competitor acquisitions typically run three to five years, compared to the two to three year standard in financial buyer transactions. The geographic scope may also be wider. This is expected — the buyer is paying a premium to eliminate a rival and won’t accept terms that allow the seller to recreate the same competition shortly after closing. Sellers should push back on vague industry definitions and geographic scope that exceeds what was actually sold, but should expect the duration to be longer than in a non-competitor sale.
The Right Buyer Is the One Who Pays You the Most — Safely
A competitor can be your best buyer. They can also be your biggest liability. The difference is entirely in how the process is managed.
At Indiana Equity Brokers, we’ve represented sellers in transactions where the buyer was a direct competitor — and we’ve also helped sellers recognize when a competitor’s interest was more about intelligence than acquisition. Knowing the difference takes experience with how competitor buyers operate.
If a competitor has reached out to you — or if you’re wondering whether a competitor might be the right buyer for your business — a confidential conversation is the right first step. It costs nothing and takes about 20 minutes.
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