What Is Goodwill and Why Does It Matter When Selling a Business?
When business owners hear the term goodwill, they often assume it simply means having a good reputation. While reputation certainly plays a role, goodwill has a much broader meaning when it comes to valuing and selling a business. In simple terms, goodwill represents the value of a business that cannot be attributed to its tangible assets alone. Equipment, inventory, furniture, and real...Read More
Understanding the Different Types of Business Buyers
When business owners begin thinking about selling, it’s easy to picture a single type of buyer. In reality, businesses attract a wide variety of buyers, each with different motivations, financial resources, and long-term goals. Understanding who these buyers are can help you better position your business and set realistic expectations throughout the sales process. While every transaction is...Read More
Understanding the Buyer’s Perspective Can Help You Sell
Selling a business isn’t just about finding someone with the financial resources to make an offer. It’s about finding the right buyer; someone who is confident enough to take one of the biggest professional and financial steps of their life. For many buyers, purchasing a business means leaving a stable career, investing a significant portion of their savings, taking on debt, and assuming...Read More
What Is My Business Worth? An Indiana Broker Explains
By Troy Frank, Owner — Indiana Equity Brokers Estimated read time: 7 min The short answer: Most Main Street businesses in Indiana sell for 2 to 3 times their annual seller’s discretionary earnings (SDE). Nationally, the median small business sold for $349,250 in Q2 2026 on median cash flow of $155,921 — an average multiple of 2.7x. But the multiple is the last step, not the first. What...Read More
