What Is Goodwill in a Business Sale? An Indiana Broker Explains
By Troy Frank, Owner — Indiana Equity Brokers The short answer: Goodwill is the part of your sale price that has nothing to do with your equipment. It is the value of your customer relationships, your reputation, your trained staff, and your proven earnings. In most Indiana Main Street sales, goodwill is the majority of the purchase price. A business with $150,000 of equipment can sell for...Read More
Who Buys Small Businesses in Indiana? The 4 Buyer Types
By Troy Frank, Owner — Indiana Equity Brokers The short answer: Four kinds of buyers purchase small businesses in Indiana: individual buyers, strategic buyers and competitors, financial buyers and private equity, and family or employee successors. Individuals are the most common — 49% of them describe themselves as corporate refugees leaving a job. Private equity is involved in only about...Read More
What Do Buyers Look For When Buying a Business in Indiana?
By Troy Frank, Owner — Indiana Equity Brokers The short answer: Buyers look for three things: earnings they can verify, a business that runs without the current owner, and a reason the seller is leaving that makes sense. Financial records carry the most weight — industry data shows 78% of buyers walk away when a seller cannot produce three years of clean statements. Most buyers are...Read More
What Is My Business Worth? An Indiana Broker Explains
By Troy Frank, Owner — Indiana Equity Brokers Estimated read time: 7 min The short answer: Most Main Street businesses in Indiana sell for 2 to 3 times their annual seller’s discretionary earnings (SDE). Nationally, the median small business sold for $349,250 in Q2 2026 on median cash flow of $155,921 — an average multiple of 2.7x. But the multiple is the last step, not the first. What...Read More
